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4A's Transformation 2014 LA 1.11

4A's Transformation 2014 LA
The 4As is the national trade association of the advertising agency business. The 1,200 member agency offices it serves in the U.S. employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industrys spokesperson with government, media, and the public sector. For more information,...